HIMCOM-Heritage Institute of Management & Communication

ADVERTISING AND FREEDOM OF MEDIA It is often said that advertising controls most of the mass media . This is  because most of the mass media, except perhaps books, are at the mercy of advertisers. Most mass media including newspapers, magazines, radio, television, and the internet are dependent on advertising. In other words, advertising does control mass media. Advertisers have the upper hand here as the mass media earn maximum revenue through advertisements. Advertisers exercise a lot of control over the functioning of mass media. Negative stories about advertisers cannot be published or broadcast in mass media. Also advertisers tell mass media to publish or broadcast positive stories. This is a sad state of affairs as interference by advertisers amounts to curtailing the freedom of mass media. Mass media often always thrive on credibility. This is earned in a hard way after years and decades of dedicated work. Credibility is the back bone any mass medium's success and

HOW TO BE A GOOD WRITER A good write-up flows freely. It informs without showing off. It is entertaining without being sounding or bombastic. This sums up what a good write up is, be it an article, essay.  Remember, to be  GOOD WRITER, YOU MUST BE A GOOD READER AS WELL. What to read? is often an important question. The suggestion given to a novice is, start reading and you will know what to read. Interests of each individual vary. There is hardly a person who does not read. Visit any library. Go to the shelves at the first instance then gradually to the catalogues to select the books you want to read. Initially you can begin with some classes. Why not Shakespeare, if you want to settle down as a writer in English?  If you do not want to read Shakespeare, start with any book of any writer. When you begin, the book may not be worth reading, but once you start and get into the habit, you would know gradually what more to read. Never be fobbed by the high sounding names o

CREATIVE WRITING Creative writing is almost a spiritual activity. Its purpose is not to inform, but to reveal. A creative writer concentrates on either concrete things of the world, or on abstract thoughts like love or divinity, and pours out his feelings in his writing.  Some times, bringing his unique imagination into play, a creative writer may interact with life around and write about situations and events. Creative writing enlightens us and lifts us to higher planes.  Creativity is the primary impulse of all the artistic fields. Defining creativity would be as subjective as defining love or hate. Here is one definition of creativity Creativity is an abstraction conceived by the imaginative instincts of an artist's mind and influenced by his related environment, past and present. In order to be effective, a piece of creative writing must: a) Stop the target audience b) Hold the target audience c) Send an absolutely clear message. If writing had n

HIMCOM students attended the Press launch of MISSION GREEN INDIA which was launched by Swachh Paryavaran trust, New Delhi HIMCOM student Ankit Kumar, Aarti Cahudhary, Priya RAthore interviewed the personalities who are its part.They did the fabulous job during this press meeting.

HIMCOM students attended the Press meet and official launch of Mission Green India, National campaign of Planting 10 crores trees by Swachh Paryavaran Trust. This initiative has been taken to control the pollution increasing day by day as Delhi being the 5th most polluted city in the world.

HIMCOM student Priya RAahore interacting with public on how  will they react to the campaign strategies taken by West Bengal Chief Minister Mamta Banerjee.

Digital learning and Technology Time is passing in just clicks. so, in order to run with time we have to understand today's demand of the technology. Time has gone when things were done manually. It is digital age. Everything is digitized. Digital technologies have profoundly changed childhood and adolescence. The internet and the means to access it, such as tablets and smartphones, along with social media platforms and messaging apps, have become integral to the lives of youth around the world. These benefits include access to education, training and jobs etc. Media has also started working in the same manner. Every channel or a newspaper has their own website. Most of the papers and channels have their E-paper. Digitization helps us to access the news anywhere anytime. We do not have to carry the newspaper everywhere. If we got the news about any incident we do not need to wait for the newspaper which will come he next day. We can simply go to any newspaper website and ch

HIMCOM students attended the Press conference of the upcoming horror movie AMAVAS. They interviewed its Director Mr. Bhushan Patel and cast including Ali Sagar, Navneet Kaur Dhillon and Sachin J Joshi.