Public Relations

Public Relations

Creation and management of a good public reputation is a very complex process.Without a PR it is very difficult to reach the attention of the target audience.Once a relationship is maintained between a company and its consumers,it has to be maintained to a high level.

PR is the practice of managing and guiding perceptions of your business to attract new customers,and the work who does it is called a PR Specialist.He works as an image builder of the organisation.

In order to build a healthy relationship with the target audience, PR Person uses some effective tools:

1.Press Release-Information that is conveyed as a part of T.V.,Radio or newspaper or any types of mainstream media is more effective.People usually consider it more trustworthy.

2. Advertorials-Advertorials are advertisements in the form of news stories or reviews in newspapers. Advertorials allow you to associate your advertising with the credibility of the newspaper.

3.Social Media-it lets you communicate directly to your consumers through social networking sites like facebook,twitter where they advertise their product.

4.Brochure and Catalogues-Brochure and catalogues can help your audience understanding your service.

so many other tools are there through which a PR can make a strong relationship between the company and consumers like Personal contacts,Employee relationships,Public events etc.