HIMCOM-Heritage Institute of Management & Communication

  National Broadcasting Day is celebrated on 23 rd July.   Radio has played a vital role in everyone’s life. Radio has been the main source of entertainment at that point of time. Let’s keep aside the music part people do not listen to radio only because of music but also because of radio jockey’s excitement and energy. The way radio Jockey express their feelings through voice was one of the most mesmerizing thing ever could feel though.   Radio broadcasting began during pre Independence. During British era it was difficult for British to communicate with larger audience. Radio was also the source of entertainment and education as well.   Radio played a vital role for making India free from the British rule. The way English people did tyranny to Indians was very heartbreaking. But still Indians faced everything very patiently and slowly they fought back for their rights and freedom. If there was no radio or broadcasting then it was not possible to gain Independenc...

  An anchor is also known as news reader, news anchor, anchorwoman or anchorman. The main purpose of an anchor is that he\she present news during a news program on television or on radio or on the internet. Here are some elements of anchoring Pause – A pause may refer to a rest or a temporary stop. Having pause in your statement is a must. Many people don’t give importance to pause but pauses are really very important and when it comes to news anchoring pauses are must. Clarity – An anchor should have clarity in his\her news. Until and unless the words are not clear the listeners won’t be interested in listening the news. Speed – now, speed is something that ultimately depends on the anchor. Different anchors have their own speed. For e.g, Sudhir Chaudhary speaks with a low pitch. His way of speaking is very subtle, slow and calm. And that suits him as well. If we see another example then one of the top ranked journalists Amish Devgan speaks very energetically and may get super...

  If we talk about radio then automatically we contemplate about the older times. In our society radio plays a vital role in spreading information, educating people through amazing voice modulation. Radio is used to educate, inform and spread the news in a creative way through voice. Earlier, people use to hear radio with full attention. When there was no T.V then people use to listen radio and entertain themselves. People sit with their family, friends or relatives and listen to radio. Radio does not play the role as information sharing object but it was also the reason for people’s happiness. Radio brought people close to each other. It played a role in uniting people together. There are many different radio stations in India. Earlier there were not so much radio stations but now India has more than 369 radio stations. The best thing about radio is that you can communicate with it and can also listen to your favorite songs. It’s really entertaining to feel as if you are talki...

  There is no doubt that social media has affected our lifestyle completely. We share our day to day schedule on our social media. Social media keep us more close to the people who are far from each other. Social media has influence the major part of our life weather consciously or unconsciously. As social media has given as the platform to express our culture, nationality, religion etc. People talk in a particular fashion same way people in social media use different language which are known as social media lingo. For eg- lol, ttul, gth, BTW, DM, BAE, asap, bts, dyk, FYI, NP, WFH and many more the list won't end. People on social media have evolved their vocabulary. Words which are not added in dictionary have meaning now. With the rise of tiktok, reels and YouTube shorts, lip syncs also have been popular. Even the memes, the use of memes among the young generation has are tremendous effect with the rise of social media Languages used in social media have its own style. That are...

  Delhi being India’s capital not only because of its infrastructure or education but the biggest reason is its street food. If a person who has not tasted Delhi’s food yet is really missing a huge part of happiness. Delhi’s food is really famous all over India. It tastes so good that people from different states come to have food in Delhi.   Foodies must come and have this taste on their taste buds. If you ask a Delhite what is the best thing in Delhi. Then there will be only one answer that is mouth watering Food. Foods from Chandani Chowk to Majnu ka Tila people have a special fan base for Food. Chole Bhature:  All Time Favourite Golgappe:  King of Chaats Poori Aloo:  Indulge in the Goodness of Spices Dahi Bhalle:  Perfect Blend of Sweet and Tangy Rolls:  Perfect Go-to Snack Kachori With Sabzi:  Typical Street Breakfast Samose With Chole:  Potato Pockets with Protein Bishan Swaroop Chaat...

  Advertising is the best part of marketing. Though, people get confused with these two terms but these two terms have different meanings. Marketing is an umbrella that covers advertisement under it. Advertisement is a strategy for marketing. Now, what impact does an advertisement leave on their customer? How does an advertisement influence people? Do people really get influenced by the ads? You will get answer to all these questions. How much impactful an ad can be on their customer this totally depends upon the ad itself. There are uncountable ads most of the ads are impactful and some ads are not at all impactful. For instance, dairymilk, kitkat, veet, amul, tata, paper boat, Hyundai, mamaearth, myntra, youtube, amazon, Maggie, closeup etc. These are the ads which influenced majority of people. People sitting at their home watching these ads and getting influenced to buy products. Most of the product’s sales are dependent on its advertisement. Creativity of ad is directly ...

  Guru Purnima is the birth anniversary of Saint Veda Vyas.  Who was the first teacher who taught us all four Vedas . Today is the best day to pay tribute to our gurus for inspiring us and always showing us the right path to reach our goal. Guru Purnima is a Hindu festival. It is celebrated in our nation to be grateful for their contribution in our life. Guru Purnima is one the purest festivals in India. This festival is also known as Buddha Purnima. Buddha disciples named it as Buddha Purnima. A guru is a person who sheds light and knowledge on their students. They are the one who dedicates their time and energy on us so that we can achieve our goal. There were many examples of great gurus in our Indian history. Chanakya, swami Vivekananda, Bal gangadhar tilak, APJ Abdul Kalam, guru Dronacharya. These were some extraordinary and incredible teachers. These gurus have set a footprint to follow. We should worship our gurus not because they just help us to reach our goal but gi...

Celebrating 18 th birthday is just magical. Reaching at the age of 18 feels like cherry on top. This change from childhood to adulthood gives a different feeling of joy to youngsters. They feel like they are independent now and can take decisions by their own. Celebrating 18 th birthday is just magical. Developing a feeling of adulthood, realizing no more boundaries and fully independent will definitely gives you a reason to enjoy.   At this age many boys and girls willing to try out something new for instance going out for clubs, night outs, drinking, being highly active on social media, hanging out with friends.   But does reaching at the age of 18 th is all about enjoying? No, it is about joy as well as responsibilities. Boys and girls get influenced by seeing the outer world for example instagram pictures, posts, stories, etc. But one should always be aware about the reality. Turning eighteen will bring a great change in your life. Not only in terms of fun but in te...

  “ Being better in real life is more important than being better in social life ” Social media is one of the most common terms used in today’s world. It helps in connecting the world all together. Social media connects as well as disconnects the people.   People are so much attracted and addicted to social media that they cannot stay without social media even for an hour. There are many types of social media for instance face book, instagram, YouTube, hike, hangout etc.   The word social media has social in it but is it actually making us social or vice versa? I think, use of this is undeniable. It all depends upon on how you use it. Some people use it for showoffs and some use it to stay connected with their loved ones. There is nothing wrong if you use intstagram, face book, YouTube or any other platform but if you get affected then yes, it may harm you. Everything has two sides positive and negative.   If we talk about some positive and negative points then...

India has barely been a safe house for writers & journalist. For quite a long time, writers have been confronted compulsion, and dangers from in the public authority as well as private ones. Many of them have been killed for raising their voice against the immorality. No big surprise India is the third-most dangerous spot for a writer, behind Iraq and Syria. In any case, something appears to have changed this September. Gauri Lankesh, a Bengaluru-based senior writer and editorial manager of the Gauri Lankesh, was gunned down outside her Home on Sept.05. Surprisingly, culprits are shamelessly encouraging this assault on journalists. If we talk about early journalism then earlier journalism were not threatened by any one. There were honesty, truthfulness and most importantly freedom of speech. comparing today with the early scenario things have been changed drastically. Nowadays, journalists are not fearless they have some kind of terror in their mind and heart. This creates ba...

  “ FAKE NEWS IS CHEAP TO PRODUCE. GENUINE JOURNALISM IS EXPENSIVE” famous lines said by  Toomas Hendrik Ilves who was the fourth president of Estonia. News is a collection of all types of information which are published on Newspapers or broadcasted on  T.V or on radio. News means to share those pieces of information through radio and TV about ongoing  occasions in the nation or world. News is information about recent developments and Undevelopments.  This might be given through a wide range of media: verbal, printing, postal frameworks, broadcasting or  digitally. Commercialization or commercialization It is the way towards presenting or introducing another object or creation strategy into business—making it accessible available in the market. It’s basically to gain profit in business. The way  towards creating or organizing out something so as to have great amount of cash-flow. Commercialization is the procedure or pattern of presenting item or crea...