Why do we study mass communication

 

Mass communication professionals use their knowledge of rhetorical principles and strategic media practices to develop, share, and evaluate effective messages to large, targeted audiences. These strategies allow public relations specialists, journalists, broadcast professionals, advertisers and marketers, content writers, graphic designers and illustrators, corporate media managers, and other media professionals to craft and launch calculated communication plans — from broadcast news to online marketing campaigns — across nearly every industry.

1. Practical Exposure and Adventure

This course helps the student to travel to a diverse range of places, helps them explore the world from the new perspective of a journalist or filmmaker and cover different events and stories. It also gives the student the freedom to use their creative skills to their full capacity.

2. Multiple career options

Studying Communication can help students succeed professionally. Creating strong oral and written messages, working well with others, managing their image, researching, analyzing and solving problems are key abilities employers look for. As soon as you are sure about your key interest area in Mass media, you can apply for internships in newspapers, magazines, FM channels, Production houses, PR firms and can kick-start your career from there.

3. Art and Creativity

This course helps students develop their skills of thinking on their feet, solving dilemmas, resolving conflicts quickly, working in a team and public speaking.

4. A Mixture of Learning and Fun

You will find mass communication students in a very cheerful mood all the time as their faculty member is always fun loving and creative. They always create lively discussion and debates in the class so that a student can develop his personality.

5. Travel

Department of mass comm is very cool in terms of learning. It is not mandatory learning will happen in the classroom. This department is always ready to move. Wherever you take admission, you will be in the game to travel, not only to see new places but also to learn new things.

6. Combined Courses

Media Studies usually offer a number of dual honors degrees meaning you’ll be able to combine a cultural education with another passion of yours or explore two strands of learning in greater detail.

7. Good Social Life

As the name suggests, Communication & Media studies is an area very much focused on the development of society. Media is the fourth pillar of the Indian constitution which gives an immense power and influence over the society. 

8. Interaction with Famous Personalities

Media & Mass communication is a course that gives privilege to students to meet great and famous personalities. For eg: If you are a reporter you can meet the PM of the country without any obstacle. The PRESS is regarded as the watchdog of the society, so it gives a massive amount of power to the cardholder.

9.Income

Media profession jobs are among the one of the highly paid jobs. Media & Mass communication students can really earn a heavy amount in the future.

10. Power

As the saying goes ‘The Pen is mightier than the Sword’, a journalist can influence a massive audience with his thoughts and way of creative writing. He can guide millions of people simultaneously and can also act as the voice of the people.

Media & Mass Communication Studies have become one of the most popular degree courses that students choose to follow these days. It is also popularly known as Mass Comm. the study of mass communication has become important and enviab.

Anamika Gupta

HIMCOM