HIMCOM-Heritage Institute of Management & Communication

We might be the luckiest generation of creators ever.   Why?   It is because we can wake up with an idea and, before breakfast, turn it into a video, a song, an illustration, a newsletter, or a film. And these days, we don’t need a studio. We don’t need a publisher. We don’t even need to know how to do half of it anymore.     Because the tools are easily accessible, because the tools are everywhere . And somehow, we are all starting to look a little too similar , too familiar .   Think about it.   We open Instagram for “just five minutes” and see twenty creators. Different faces. Different lives. Different countries. But the same hook. The same jump cuts. The same music. The same “ Tonight, V stepped into the crowd… ” or how “ Japan is turning footsteps into electricity…. ”   Never has a generation had access to as much creative freedom as ours But, then why does so much of what we make feel ubiquitously familiar ? Abundance  has a side effect...