HIMCOM @ MEDIA EVENTS FOR FOSTERING THE SKILLS OF MASS COMMUNICATION
HIMCOM @ MEDIA EVENTS FOR FOSTERING THE SKILLS OF
MASS COMMUNICATION
THE MEDIA IS AN AUDIENCE IN AND OF ITSELF, BUT
MORE IMPORTANTLY IT IS A PIPELINE TO YOUR KEY SUPPORTERS AND A CONDUIT THAT
ALSO NEEDS TO UNDERSTAND YOUR MESSAGE. EVERY ORGANIZATION NEEDS TO COMMUNICATE
AND DEVELOP A DIALOGUE WITH ITS SUPPORTERS.
MEDIA VISITS—WHICH ARE SIMPLY A SET OF
PRE-ARRANGED FACE-TO-FACE MEETINGS WHERE REPORTERS, EDITORS, EDITORIAL,
WRITERS, MEDIA STUDENS AND PRODUCERS FROM NEWS ORGANIZATIONS CAN INTERVIEW THE SPOKEPERSON
AND WRITE ABOUT IT.
THERE IS
SOME REASONS TO CONDUCT MEDIA TOURS.......FIRST, IT IS IMPORTANT THAT THE MEDIA AND YOUR SUPPORTERS KNOW YOU AND UNDERSTAND WHO YOU
ARE AND HOW YOU FIT IN. DEVELOPING A RELATIONSHIP AND A FAMILIARITY WITH YOUR
AUDIENCES IS AN ESSENTIAL ELEMENT OF SUCCESSFUL COMMUNICATION AND REGULAR
CONTACT WITH THE PRESS IS IMPORTANT. AND
SECOND, WHEN YOU HAVE A SPECIFIC MESSAGE TO DISSEMINATE OR NEWS TO MAKE, OR IF
YOU ARE IN A POSITION WHERE YOU HAVE TO ANSWER COMPLICATED QUESTIONS, IT CAN BE
DONE THROUGH MEDIA VISITS OUTREACH.
SCHEDULING MEDIA VISITS TAKES LONG TERM PLANNING
AND COMMITMENT .IT MAY TAKE A MONTH OR MORE TO ORGANIZE A MEDIA VISITFROM
IDENTIFYING WHERE YOU NEED TO GO, TO ARRANGING MEETINGS, LOGISTICS AND DOING
THE NECESSARY PREPARATORY WORK DEVELOPING A FULLY FORMED MESSAGE AND BACKGROUND
MATERIALS, TRAINING FOR INTERVIEWS AND PRACTICING ANSWERING TOUGH QUESTIONS.SOME
OF THE PROMINANT MEDIA VISITS HAPPENED WITH THE ENDURANCE OF HIMCOM ARE DELHI
INERNATIONAL FILM FESTIVALS,INDIA TV,ABP NEWS,TIMES NOW,INDIA INTERNATIOANL
TRADE FARE,YAARIYAN (BOLLYWOOD BEAT).
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