Shrinkflation: The Invisible Price Hike
Have you ever opened your favourite packet of chips, only to find more air than chips? You sit on the sofa after a long day, reach for the snack you've been craving, and open the packet. But something's different, and it's not visible at first because the packaging looks familiar; the brand is the same and even the price hasn't changed. Yet, something feels different. There are fewer chips. Same price. Same branding. But less product. What seems like a small change in your everyday shopping experience is actually part of a much bigger economic phenomenon: Shrinkflation . Shrinkflation happens when businesses reduce the quantity of a product while keeping its price unchanged. A biscuit packet that once contained 100 grams for ₹50 may now contain 80 grams for the same price. But the interesting part isn't just what's happening inside the packet. It's what's happening inside our minds. Various studies show that we tend to remember prices more easily...