SCOPES AND CAREER IN MASS COMMUNICATION

Mass communication is a broader term of relaying a source of news to large audience through television, newspaper, social networking, films, radio etc. In the past years mass communication industries has increased rapidly, new media channels are launching every year nowadays every private or non-private companies are using the technique of social networking sites to boost their marketing tactics in market. With this, the field is also generating more and more interest of students so here we are going to discuss some of the potential career growth in mass communication:-

ELIGIBILTY CRITERIA FOR MASS COMMUNICATION

UNDERGRADUATE COURSES: - If you are looking forward to grow your career in mass communication or journalism then you must have a class 12^th certificate in any stream from a recognized board with minimum percentage of 50-60%, although some universities and colleges also required a certain age limit of candidates.

POSTGRADUATE COURSES: - Candidates those who are willing to appear in mass communication or journalism after graduation then one should must have a graduation certificate from authorized universities or college the minimum percentage a student should vary is 50-60%.

WHAT SKILLS YOU CAN GAIN DURING THE COURSE OF MASS COMMUNICATION?

If you are from the background of mass communication or journalism then you must have some interpersonal skills. Though, mass communication is one of the best fields for creative people also if you are enduring the course then you can improve your skills in verbal & writing both as well:-

·         Presentation Skills – The first skill required to deliver any presentation in an effortless way is to be sufficiently effective, compelling, transformative and properly engaging with the audience.

 

·         Leadership quality – Working on any project requires a person to be properly amplified with such quality of decision making, good communicator, sets an example and also should know how to motivate your team.

 

·         Creativeness – Creativity is something which helps an individual to glorify his/her ability of thinking. Being a mass communication student you learn how to be creative and thoughtful with your words which can attract your readers and also can bring a drastic change in the society.

 

·         Problem Solving – In the profession of mass communication one should always know how to deal with every given situation also journalism is not a 9 to 5 job, a person should develop how to work with flexible time and weather. During the course a candidate learns how to determine the cause of the problem, brainstorming, defining goals and assessing alternatives.

 

·         Personality Development - One of the key skills you get to learn during the course is that how one should be presentable in professional and personal terms. The act of behaving wisely, being patient and know how to be unique with your personality in a group.

 

·         Research Skill – Working with any media house needs a high level of research skill and with the help of this course a candidate learns how to work on practical field, being updated about day-to-day news and also keeping an accurate research about the story.

 

SPECIALIZATION & CAREER IN MASS COMMUNICATION

JOURNALISM: The activity of gathering, presenting & assessing any news or information is known as journalism some of the career opportunities are:-

·         REPORTER/ CORRESPONDENT

·         NEWS PRESENTER

·         NEWS EDITOR

·         VIDEO EDITOR

·         PHOTO JOURNALIST

·         CHIEF EDITOR

BROADCASTING: The distribution of audio-visual content to a large number of audiences through electronic platform is known as broadcasting some of the career opportunities are:-

·         ANCHOR

·         TV HOST

·         PRODUCTION DEPARTMENT

·         SOUND DEPARTMENT

·         PROGRAMME RESEARCH DEPARTMENT

MARKETING AND PUBLIC RELATION: Promoting the value of an organization to its customer is known as marketing. Although, public relation is something where a person is responsible for maintaining the brand value between the company & public and media some of the career opportunities are:-

·         MARKETING EXECUTIVE

·         BRAND MANAGER

·         PUBLIC RELATION EXECUTIVE

·         SOCIAL MEDIA EXECUTIVE

·         CRISIS MANAGEMENT PROFESSIONAL

·         SALES EXECUTIVE

                                                                                                                                                   --Megha Gupta