Digital marketing

The term digital marketing refers to the process of marketing which includes use of electronic items or the Internet. For business profits and seeing present conditions, one is more interested in purchasing things online so marketers with the help of social sites, search engines, websites and other ways are digitalizing and marketing online. The whole process of digitally marketing through different ways is called digital marketing.

Digital marketing and traditional marketing are not much different. In both, organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.  Digital marketing has replaced most traditional marketing tactics because it's designed to reach today's consumers.

As we all now only depend upon the Internet for almost everything, so marketing is now digitally more effective.

 As an example, think about the last important purchase you made. Perhaps you purchased a household thing, hired someone to fix your roof, or some electronic item. Regardless of what it was, you probably began by searching the Internet to learn more about all the available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.

So for a traditional marketer, customers are way reduced. The only option we think is online or digitally purchasing anything. Regardless of what you sell, you should have online platform for that to increase your sales.

For digital marketing you need -:

• Content -: because updated content will increase people interest, nobody will like to see or purchase a thing which is a way too old.

• Social media-: to share that content and then engage with them as friends and followers.

• Search engine optimization (SEO)-: to optimize your content, so it will show up when someone is searching for the information you've written about.

• Advertising-: to drive paid traffic to your website, where people can see your offers.

• Email marketing-: to follow up with your audience to be sure they continue to get the solutions they're looking for.

When you will put all of these efforts, surely you will succeed.

Sajal Singh.

BJMC- 2ii