What is Mass Communication?

So, in simple terms it is the process of giving or delivering information to a large number of population through mass media.

Mass communication is very much different from interpersonal communication and group communication, because they both focuses on a small group of people.
Mass communication is not a topic only but it became a career option for students.

The study of mass communication is concerned that how the content of mass communication affects the attitude, behavior, opinion or emotions of the people who are recieving the information.
Generally, mass communication means delivering of messages to a large no. of receivers. But if you'll go deep you'll get to know that in a complete sense mass communication is the process of widely circulating of information within the country and across the world.

Through mass communication, information can be delivered very quickly to many people who generally stay away due to some situations or some reasons.

Mass communication covers various medium such as television, social media,
Newspapers, public relations, magazines, radio and internet

So now the point is how these mediums should be use in mass communication because most of the people use this for their knowledge, some for their entertainment, some for their business promotions and so on. But in mass communication how?

Firstly Television - In mass communication it doesn't mean only journalism, to be an anchor or reporter. It has many more options such as photographer, video editor, actor , filmaker , writer and many more.

You can deliver anything relevant through mass communication it's a part of electronic media .
Social Media : People from all the age groups are on social media now a days.

most of the people handle their social media accounts from their phones which is very convenient and easy. So now if you'll choose this platform you'll find all the things in this - news to music to blogs to web series to movies to vlogs and all of it .

For youngsters social media is a platform for advertising thier tallent because social media provides many ways to connect and reach out to your targeted audience.

Social media platform includes popular sites such as Instagram, facebook, whatsapp, youtube, twitter where you can provide your content through the use of words, images, audios and videos.

Radio : Radio is not only about listening music or pranks. Radio is considered as the most widely accessible form of mass communication because it is very easy to carry and catch signals anywhere. There are some radio station who provide you news. Students who have a tallent of speaking but they have fear of stage, those who are shy, this is the best platform for them.

Many students or freshers don't know Public Relations? So what is it basically -
Public relations is the process of providing information to the public to present a view on a specific topic for any organization or on a product. In public relations professionals they have to decide that which information is relevant to keep and decide where to pass the information on to the audience.
If you're planning to choose mass communication as your career. Welcome to this field you'll get so many opportunities to make your future more bright because this field has Power , Popularity and Money.

Thank you
Prerna Makkar
Himcom